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EPISD launches 'Right Here, Right Now' attendance campaign and advisory process
Summary
District communications and student services staff described a data‑driven attendance campaign and an advisory process that will produce recommendations on the district of innovation by November and possible board action in January.
At the Sept. 16 board meeting, communications and student services staff presented a multi‑department campaign to improve student attendance, previewed a public rollout and said an advisory committee will recommend whether to continue district of innovation provisions tied to attendance efforts.
Liza Rodriguez, chief communications officer, said the campaign—branded “Right Here, Right Now”—was built from research and principal and student input and aims to change the post‑pandemic attendance mindset by reaching students on the platforms they use and by creating incentives and recognition at the classroom,…
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