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City centralizes communications staff, chief outlines digital-first strategy in 2026 budget plan
Summary
New communications chief Adam Fetcher presented a plan to centralize communicators from multiple departments into a unified communications operation; the mayor's recommended 2026 budget reflects personnel transfers (budget-neutral) and modest cuts to discretionary cultural media and public access TV spending.
Adam Fetcher, the city's chief communications officer, told the Budget Committee on Sept. 18 that the mayor's recommended 2026 budget supports a unification of communications staff from several departments into a single central communications function and that the proposal's budget increase is driven by personnel transfers rather than new net spending.
"Our mission is to build a modern communications function capable of meeting the needs of community while building a sense of trust, goodwill, and relevance with our audience," Fetcher said. He described a recent reorganization that has brought communicators from the Office of Community Safety, Community Planning & Economic Development (CPED), Regulatory Services and Health into a single reporting structure; those positions remain…
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