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Committee debriefs Lions Club car show tabling, advances multifamily EV‑charging outreach with MCE and MRPA
Summary
Committee members reported community tabling at the Lions Club car show, discussed tactics to improve engagement and agreed to pursue a presentation to the Marin Rental Property Association with Marin Clean Energy collaboration to reach landlords about multifamily EV charging.
Committee members reported on outreach at the Lions Club car show and agreed to pursue targeted outreach to landlords to promote multifamily electric‑vehicle charging, including a presentation to the Marin Rental Property Association (MRPA) with support from Marin Clean Energy (MCE).
Sarah, a committee member who led the tabling, said the committee’s booth benefited from being part of the Lions Club scavenger hunt and from informational posters about electric vehicles that drew families into conversation. “I think being part of that scavenger hunt really helped us engage with passerbyers,” she said. She and other members recommended simple, tangible takeaways (giveaway items, one‑question surveys, a raffle) to increase engagement at busy, celebratory events.
The committee discussed materials the town previously distributed: a postcard campaign that staff reported produced no tracked click‑throughs to the website. Several members said a blanket postcard had limited effect and that a more targeted approach—such as using MRPA’s membership list—would better reach property owners who can act on multifamily charging.
Phil, a committee member organizing outreach to MRPA, said MCE agreed to collaborate on the presentation and to provide materials, including a contractor search/vetted contractor list that MCE maintains for energy efficiency and charging installers. Phil said the MRPA presentation is tentatively scheduled for 7 p.m. on Oct. 28 and that he will ask the MRPA secretary whether committee members may attend and whether MRPA will distribute follow‑up materials to its membership.
Committee members identified logistical challenges and next steps: MCE’s mailing list largely reaches tenants rather than owners, limiting direct contact with landlords; the town’s earlier postcard may not have reached or engaged owners; and staff noted that permit tracking for heat‑pump water heaters and other appliance installs requires manual review of permit plans because the public permit summaries do not always specify appliance types.
Staff said MCE could provide a non‑endorsed list of contractors that have contacted MCE. Committee members suggested keeping the MRPA presentation informational and avoiding advocacy for a single contractor. Eric, a committee member, emphasized the value of finding one or two early property‑owner partners to create case studies that could spur wider adoption.
Other practical takeaways from the car show included producing a simple level‑2 home charger handout, preparing stickers or small giveaways for scavenger hunts, and providing one‑question surveys or raffle incentives to generate follow‑up contacts. Staff noted that the town posts rebate information and program links at the permit counter and in its newsletter; committee members requested that Phil share his presentation draft with the committee for feedback ahead of the Oct. 28 meeting.
No formal action or vote was taken on outreach at this meeting; committee members asked staff and Phil to continue coordination with MCE and MRPA and to return with updates and presentation materials. Staff said it will attempt to provide permit tracking metrics to the committee by the October meeting but noted the task is time consuming.
