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District outlines new communications plan, expands ParentSquare, website and outreach
Summary
The district communications coordinator told the board the district is expanding ParentSquare use, reorganized websites with an enrollment landing page, introduced Smart Alert templates for emergencies and is running targeted enrollment ads, including a regional segment with TV host Andy Garcia.
Liliana Martinez, the district and community communications coordinator, briefed the board on a multi‑pronged plan to centralize and expand district communications, digital access and outreach to families.
Why it matters: District leaders said improved communications aim to increase enrollment, boost family engagement, speed crisis messaging and publicize school recognitions and programs.
Martinez summarized recent and planned work: districtwide rollout of ParentSquare across all sites (including early childhood programs), a new enrollment landing page and a reorganization of school websites to put commonly used actions (enrollments, menus, calendars) on the front page. She…
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