Lifetime Citizen Portal Access — AI Briefings, Alerts & Unlimited Follows
Tourism board approves advertising support for Celebration of Lights
Loading...
Summary
LaSalle County Tourism Board voted to fund advertising for the Celebration of Lights display after a presentation from Kurt Corbidi of the City of LaSalle; board approved the requested option by voice vote.
At its Sept. 19, 2025, meeting, the LaSalle County Tourism Board approved a funding request to support advertising for the Celebration of Lights, a seasonal drive-through light display near LaSalle.
Kurt Corbidi, development director for the City of LaSalle, presented the funding request and described the event as a nearly 3-mile drive-through with about 300 displays and regional draw. Corbidi said the attraction runs from mid-November through Jan. 1 and regularly attracts thousands of cars; he cited last year’s Run Rudolph 5K and fun run, which drew about 600 participants. Corbidi said sponsors include area businesses across the region and that the city uses PlaceRight AI and an on-site car counter to measure traffic and interest.
After brief questions from board members about installation and storage of displays, a motion to fund the advertising (the presenter had offered options a, b and c) was made and carried by voice vote. The board did not record a roll-call tally in the meeting minutes available on the record.
Why it matters: Board funding supports a long-running regional attraction that the presenter said brings visitors and business to LaSalle and the surrounding region. The transcript does not specify the dollar amounts requested or the option the board specifically approved; those financial details were not provided in the meeting record.
