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Highlands junior launches Soja orange-juice business; sells fresh-squeezed product online
Summary
Junior Wade Fetters described launching an orange-juice brand called Soja, selling fresh-squeezed bottles via a website and using a $5,000 commercial juicing machine, according to the student newscast.
Wade Fetters, a junior at Highlands High School, told the student newscast he started an orange-juice brand called Soja after a trip to Spain inspired him. Fetters said he emphasizes an all-natural product: "I don't add anything to it. I don't concentrate. I don't pasteurize. So it holds all the values of orange juice."
Fetters said he bought a $5,000 commercial orange-juice machine, that customers order a day in advance on his website sojay0j.com to ensure he can "squeeze, bottle, and deliver" fresh product, and that he includes Bible verses on each bottle. Two student commentators praised his marketing and social-media presence. The segment did not provide business registration, food-safety compliance, permitted kitchen or local health-department approval information.
The newscast presented the student entrepreneur's account; it did not independently verify product claims, machine purchase, or the website's ordering process.
