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Tourism director: lodging revenue up year‑to‑date despite July–August decline; HDL contractor issues prompt review
Summary
Tourism Director Michelle Woods reported lodging revenue up about 9% year‑to‑date but noted declines in July (‑8%) and August (‑17%); the city is reviewing Hotel Occupancy Tax (HOT/HDL) collection services and building Visit Wimberley digital marketing including a new social media manager and 'Hometown Holidays' promotion.
WIMBERLEY, Texas — Tourism Director Michelle Woods reported to the council on Sept. 8 that fiscal‑year‑to‑date lodging revenue for 2024–25 is about 9% higher than the prior year, though July revenue was down 8% and August down 17%.
Woods said the year‑to‑date increase reflects bringing some previously out‑of‑compliance lodging accounts back into collection and onboarding new…
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