2025 Plano citizen survey: residents rate city services high, streets and traffic top priorities

At the Plano City Council meeting, Jason Gregorash, budget CIP manager, introduced the results of ETC Institute’s 2025 Plano citizen survey and Jason Morado, director of community research at ETC Institute, presented findings showing strong resident satisfaction across most city services and persistent priorities for streets and public safety.

ETC Institute said it received 448 completed surveys with a margin of error of plus or minus 4.6 percentage points at the 95% confidence level. The firm reported that 89% of respondents were very satisfied or satisfied with the overall quality of life and that Plano rates above the U.S. average on 19–20 of 25 service comparison areas, including police, fire, EMS, libraries, parks and communication.

Morado told the council that while most service areas scored highly, maintenance of city streets and road traffic congestion were among the lowest rated and that when combining importance and satisfaction measures maintenance of city streets and police services rank as top priorities. “The top overall priority is maintenance of city streets. Second is police services,” he said, summarizing the important‑satisfaction analysis.

Council members asked about survey methodology and demographic representation. Morado said the sample was administered by mail and online to randomly selected households, matched the city’s demographic profile closely, and did not require weighting. Council member Levine asked specifically whether the sample was weighted and whether survey results reflect the city’s aging population; Morado said the sample did not require weighting and that respondent demographics were compared with U.S. Census data.

Morado noted that some satisfaction ratings were slightly lower than in the 2022 survey, a trend he said is consistent with national patterns. Staff said they would use the survey to inform budget and service‑priority discussions.