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Alderman reviews $6,000 international marketing pitch for Route 66 centennial
Summary
Alderman Kelly presented a six-month international marketing proposal from Herrmann Global Marketing that would target the U.S. and the U.K. for roughly $6,000, with options to add additional countries for about $2,000 each; committee members asked for more data and recommended comparing vendors before the next meeting.
Alderman Kelly presented a proposal from Herrmann Global Marketing for a six-month international marketing campaign to promote Pacific ahead of the Route 66 centennial. The proposal would target the United States and the United Kingdom for about $6,000 and would add additional countries for roughly $2,000 apiece, according to materials Kelly shared with the committee.
The committee was told the vendor works with state tourism offices and platforms that include a “destination story” and…
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