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Committee approves $14,009.35 contract with WVUA for police recruitment advertising
Summary
The committee approved a professional services agreement with WVUA to administer streaming, TV and digital ads for police recruitment for $14,009.35, part of a broader $100,000 recruitment budget that includes other advertising contracts.
The committee authorized a $14,009.35 professional services agreement with WVUA to place streaming, television and digital advertisements as part of the city's police recruitment campaign.
Sarah presented the contract and said it complements a recently approved streaming contract with Hearst Media (about $10,000) and a Townsquare Media arrangement (about $4,500). She said the city's overall recruitment budget is approximately $100,000 and staff are "spending a big chunk of that right now, trying to sort of saturate the market." Sarah said some video production was done under an outside services contract the prior fiscal year and that an updated video is planned in the coming fiscal year.
Committee members discussed timing and budget lines; Sarah said some expenditures may come from the current fiscal year if finance allows, otherwise from the FY26 budget. The committee approved the WVUA agreement by voice vote.
