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Board approves 988 outreach campaign, COVID grant increase and resource‑directory website contract funded by grant
Summary
Cook County PHHS approved a grant‑funded marketing campaign to promote the 988 crisis line, accepted an increase to a COVID implementation grant and authorized a grant‑funded contract to build a resource directory website.
At the Sept. 16 Cook County Public Health Human Services Board meeting, commissioners approved three grant‑funded actions: a marketing contract to promote the 988 crisis line and mobile crisis response, a contract revision that increases a COVID implementation grant award, and a web‑development contract to build a resource directory funded by the revised COVID grant.
988 outreach campaign (Giant)
Grace (PHHS staff) described a master service agreement and statement of work with a vendor she referenced as Giant to run a campaign to increase awareness of the 988 mental‑health crisis helpline and generate more mobile crisis response referrals. The board was told the campaign uses grant funds from the county’s mobile crisis response grant and includes digital advertising, a direct‑mail piece and a billboard; Giant will compile data on digital impressions and referrals. Commissioner Campbell requested metrics that distinguish county resident traffic and non‑governmental website users; Grace said the vendor will provide digital ad data and staff will request more detailed website analytics on unique, non‑government users where available.
Motion and vote: Commissioner Brown moved to approve the master service agreement and statement of work with Giant; Commissioner Campbell and others supported the motion and the board voted unanimously to approve the agreement.
COVID implementation grant revision and resource‑directory website
Chris (PHHS staff) informed the board that regional funds not fully used by other jurisdictions are available and that the county’s COVID implementation grant award can increase by $53,569, funds that can be applied toward a resource directory website. The board approved accepting the revised grant award by motion (moved by Commissioner Sullivan) and a unanimous vote.
The board then approved a contract with a web developer identified in the materials as Andy Sites to build a resource directory website, funded entirely through the COVID implementation grant increase. Grace said the county attorney reviewed contract language and the grant previously experienced federal reporting uncertainty (a spring clawback risk); the contract structure was designed to use available grant funds while protecting the county from undue financial exposure.
Why the board acted: PHHS staff said raising awareness of 988 would connect more residents to mobile crisis response and that a centralized resource directory would aid residents and partnering providers. Commissioners requested evaluation measures (unique users, non‑government user counts, and campaign‑specific referral tracking) and staff noted Giant’s digital metrics plus county website analytics will be used to evaluate effectiveness.
Administrative note
Grace told the board that the marketing and web‑development efforts are fully grant‑funded and will not require county general fund support; the COVID implementation grant revision amount approved at the meeting was $53,569.
Board action: All three items — the Giant marketing contract, the COVID grant revision and the Andy Sites web‑development contract — were approved by unanimous vote.
