Riverton council moves to end citys marketing arrangement with Service Line Warranties of America

Riverton City Council members voted on Sept. 16 to opt out of continuing the marketing agreement that allowed Service Line Warranties of America (SLWA) to use the citys logo to market sewer lateral warranty plans to Riverton residents. The agreement traces to 2012, when the governing body transitioned from an internally run sewer-lateral protection program to a marketing arrangement with an outside vendor; the current marketing agreement automatically renews annually unless one party gives notice. Under the agreement the company offered a 10% discount to Riverton residents but paid no franchise fee to the city. Several council members objected to the citys logo appearing on private marketing material, saying it creates confusion and implies an official partnership. Council members and staff also cited mixed experiences with the prior in-house program and with vendor performance. Councilman Kyle Larson and others said contractors called through the program sometimes came from out of town and that local contractors were not always compensated as expected. Councilman Eric Carr moved to opt out; Councilwoman Karen Johnson seconded and the council approved the motion. City staff explained the marketing agreement contains an annual renewal clause and requires 90 days notice to not renew; staff said they will send the appropriate notice to SLWA. The city does not receive direct remuneration from the marketing agreement, staff said; SLWA reported 157 active plans in Riverton and asserted $592,070 in customer savings as of August 2025. Council members said residents remain free to purchase private warranty products on their own, but the city will not continue to permit use of its logo in vendor marketing going forward.