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Brentwood to Launch 60‑Second Staff Video Series, expand social analytics tracking
Summary
Communications staff told the committee they will begin a 60‑second “with staff” video series and add video views and post link clicks to monthly analytics; staff discussed posting strategy, YouTube playlists, and opportunities to document projects such as the library renovation and Brentwood Park plantings.
Brentwood communications staff said the city will begin a 60‑second video series aimed at introducing employees to residents and will start tracking video views and post link clicks in its monthly social media report. Michelle (communications staff) told the Communications Committee that “Year to date, we continue to see steady increase,” and that she has begun adding “post link clicks and video views” to the monthly review to monitor performance as the city expands video content.
Why this matters: The committee said short videos could help connect residents with city services and personnel…
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