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Brentwood to Launch 60‑Second Staff Video Series, expand social analytics tracking
Summary
Communications staff told the committee they will begin a 60‑second “with staff” video series and add video views and post link clicks to monthly analytics; staff discussed posting strategy, YouTube playlists, and opportunities to document projects such as the library renovation and Brentwood Park plantings.
Brentwood communications staff said the city will begin a 60‑second video series aimed at introducing employees to residents and will start tracking video views and post link clicks in its monthly social media report. Michelle (communications staff) told the Communications Committee that “Year to date, we continue to see steady increase,” and that she has begun adding “post link clicks and video views” to the monthly review to monitor performance as the city expands video content.
Why this matters: The committee said short videos could help connect residents with city services and personnel and suggested using multiple platforms to preserve analytics and reach a broader audience.
Michelle outlined the planned content and measurement approach, saying the series will be short-form and “I'm going to be starting a 60 seconds with staff video series, that will start going out this week.” She said she has “banked, about 10 videos so far” and hopes to include staff from public works, planning and sanitation to “get faces to names” for residents.
Committee members discussed distribution. Michelle said she initially planned to post the videos directly to social platforms but that adding a YouTube playlist could help retain ownership of the content and give more reliable metrics. Greg (committee member) suggested time-lapse or construction progress videos for larger projects; Michelle and Paula (staff) noted the library project and the flood‑mitigation/destination playground had similar time‑lapse content in the past. Paula (staff) said she would follow up with the library's project manager, Navigate Building Solutions, to confirm whether a time‑lapse exists and whether it could be shared.
Members also suggested using seasonal events such as Brentwood Days to increase posting cadence. Lois (committee member) asked whether the short videos would include b‑roll of work in progress; Michelle said the initial series would focus on employee introductions but could evolve to include b‑roll and department‑specific videos later.
The committee did not take formal action. Staff said they will proceed with posting, monitor the new metrics, and report back to the committee.
Ending: Staff will pilot the 60‑second videos during Brentwood Days and will test publishing both on social platforms and via a YouTube playlist to compare metrics and preserve ownership of video analytics.
