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District reports record social-media growth; staff to expand routine parent outreach
Summary
The district communications director reported record social-media growth for August, described the centralized communications strategy and previewed upcoming outreach including superintendent-search materials and a 'Fresh This Fall' staff profile series.
Matt Rodewald, the district's director of communications, updated the board on recent outreach successes and plans. Rodewald said the district recorded its largest month of social-media follower growth in August, with Instagram seeing more than 240 new followers and gains across Facebook, X, YouTube and Threads.
"We've built credibility and consistency, and we've also built trust by doing so," Rodewald said,…
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