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BMI staff outlines trolley programming, driver needs and sales hire; contract review planned
Summary
At the Sept. 15 meeting Jefferson County tourism staff (BMI) described trolley programming, haunted- and holiday-themed offerings, a need for additional drivers (pay about $30/hour), an impending sales hire, and plans to revisit the county contract later this fall.
Jefferson County tourism staff updated the board Sept. 15 on operations and marketing programs run by BMI, outlining new trolley loops, themed events and staffing needs. "If you haven't taken a ride, if you haven't come for the paid tour, let us know," one presenter said, encouraging board members to sample the trolley experience.
Staff described upcoming programming that includes free summer loops, a Hanover College loop for Chautauqua weekend, haunted-history "spooky" tours in the fall, and a "Holly Jolly" Santa Express during the nights before Christmas. The presenter said visitation patterns showed fewer unique visitors but that those who came stayed longer and took more overnight trips, and that some short-term rental and hotel daily rates rose.
On operations, staff asked for help filling driver openings. When asked about compensation, the presenter said, "It's about $30 an hour. It's on a contract basis." Staff noted that drivers must hold a CDL with a passenger endorsement and that additional drivers or guides would help cover absences and expanded programming. The board also heard that BMI is finalizing a new salesperson hire and hoped the person would be onboard soon to support hotel sales and partnerships.
Staff said they will begin discussions about the county contract with BMI and expect to circulate proposed contract thoughts later this month or in October. Board members emphasized better communication between hoteliers and BMI staff about upcoming groups and conferences so accommodations can coordinate with marketing outreach. No formal staffing hires, pay changes, or contract amendments were finalized at the Sept. 15 meeting; staff presented operational updates and requested board support for recruitment and outreach.
