District rolls out ParentSquare and outlines multi‑year communications plan after survey

The Great Valley School District on Wednesday told its board that a districtwide communications overhaul is underway after early ParentSquare adoption and a 12‑question family survey produced areas for improvement. Teresa Marsden, a communications staff member who led the presentation, said the district launched ParentSquare in August and as of the board meeting had “over 3,700 parents who have registered their accounts and over 1,600 who have downloaded the mobile app.” She said the district has scheduled two information sessions for families — Sept. 25 and Oct. 7 — and has received positive feedback from parents and staff about the tool’s usability. Marsden framed the work around three pillars: community engagement and partnerships, building the district brand, and digital connection and accessibility. She said the district’s spring communications survey drew 671 responses and that most…