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Tourism director reports record visitor spending, expanded marketing and a busy film season
Summary
Amanda Dana told the committee that an economic impact study showed visitor spending above $1.3 billion and highlighted social media growth, awards, FAM tours and a surge in film production across Orange County.
Amanda Dana, director of Orange County Tourism, told the Education and Economic Development Committee on Sept. 15 that a recent economic impact study showed the county’s visitor spending at roughly $1.32 billion for 2024, a figure she said was up 4% from 2023 and the third straight year above $1 billion. Dana presented quarterly metrics, marketing activities and a rundown of film and tourism events around the county.
Dana said the tourism sector supported about 13,700 hospitality jobs in 2024 and tourism wages totaled about $488 million. She said visitor-generated tax revenue reduces the average county…
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