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UMass poll: awareness of DEI has risen; majority in Massachusetts oppose ending state DEI policies

5761401 · September 15, 2025
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Summary

A UMass Amherst poll presented to the committee shows rising public awareness of DEI terminology, strong support for workplace and professional DEI training, and that Massachusetts residents are more likely than the national average to oppose ending state DEI policies.

The UMass Amherst poll presented to the joint committee found public awareness of the phrase “diversity, equity and inclusion” has increased substantially since early 2024 and that a plurality of Americans oppose federal attempts to eliminate DEI policies. In Massachusetts specifically, a majority of respondents opposed ending state policies that promote DEI in education, employment, and housing.

Key findings presented by poll director Professor Natera: - Awareness: The…

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