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Tourism committee tables funding decision after Pure Imagination organizer requests short-term support
Summary
Organizer of the Pure Imagination Festival told the Prescott Tourism Advisory Committee the event generates roughly $750,000–$1 million in annual economic impact but has run cumulative losses; the committee tabled a funding recommendation and directed staff to work with the organizer and align any request with a forthcoming city policy.
Candace, Pure Imagination Festival organizer, asked the Prescott Tourism Advisory Committee on Sept. 8 for short-term financial help so she can keep the multi‑stage, one‑day music festival affordable for local residents and economically viable for the city.
The request came after Candace described four years of growth in attendance and local spending and said the festival’s economic impact has averaged $750,000–$850,000 and reached about $1 million in 2025. She told the committee the festival has operated at a cumulative loss of about $1.5 million over four years and that she is seeking roughly $50,000–$80,000 per year for up to three years, while remaining open to smaller sums or a single‑year agreement.
Committee members said the request raised questions about bed‑tax budget…
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