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Editor of Coastal Wrangler proposes year-round editorial and video support to market Citrus County
Summary
During public comment, Ben Martin, identifying himself as editor in chief of Coastal Wrangler (franchise), proposed a multi-event editorial/video program to promote Citrus County attractions to anglers and outdoor enthusiasts and offered to connect the council with the magazine's video-magazine product.
Ben Martin, identifying himself as editor in chief of a franchise of Coastal Wrangler magazine, addressed the Tourist Development Council during the public-comment period on Sept. 10 to propose editorial and advertising support for Citrus County. Martin said the franchise distributes 10,000 free copies per location and that the publisher has developed a "video magazine" product that combines editorial, advertising and short-form video content for phone-based consumption.
Martin asked staff to review the video-magazine platform and said he would provide a link to a sample after the meeting. "What I'd like to help you guys do this upcoming year is to design programs 4 programs throughout the year where we encourage people to come over for 4 different reasons, not just for scalloping, not just for manatees," Martin said, suggesting year-round editorial promotion and campaigns to diversify visitation.
Staff thanked Martin and said all public-comment items are routed through staff for follow-up and that the media plan presentation would address broader marketing partnerships discussed later in the meeting. Martin left business cards and said he would follow up with staff by email.
