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Tourist Development Council approves $915,000 media plan after questions on market targeting
Summary
The Tourist Development Council voted unanimously Sept. 10 to approve an integrated media plan for fiscal year 2026 developed by Miles Partnership, with a median media budget of about $915,000 and an Oct. 1 start date.
The Tourist Development Council voted unanimously Sept. 10 to approve an integrated media plan for fiscal year 2026 produced by Miles Partnership, with a median media budget of about $915,000 and an October 1 start date. Motion to approve: Dr. Desai; second: Tom Gregg. "All those in favor? Aye. Opposed? Motion carries unanimously," the chair said after the vote. The plan funds programmatic buys, paid social, digital out-of-home, a high-impact rich-media unit and long-form custom content partnerships aimed at moving potential visitors through an "awareness-to-booking" consumer funnel.
The vote concluded a 90-minute presentation and extended discussion in which board members asked for clearer targeting of in-state and nearby high-value visitors and suggested additional special…
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