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Council reviews professional services agreement to develop city brand; staff recommends Chicago firm Altogether LLC
Summary
City staff recommended contracting Altogether LLC to lead a 10'12 month citywide branding and wayfinding project to support economic development. Council discussed vendor selection, local fit and performance metrics; staff said the contract is budgeted and will return on the Sept. 18 consent agenda for approval.
City staff on Tuesday reviewed a proposed professional services agreement with Altogether LLC to develop Mountlake Terrace's city brand, wayfinding and strategic marketing materials. The work is framed as a 10-to-12-month engagement to support economic development, place-making and future marketing to residents, businesses and visitors.
The issue matters because a consistent, marketable city brand is intended to support the council's goal of growing a vibrant community and to help the city attract investment to its town center and light-rail corridor.
Economic development manager Ryan Doss and communications manager Sienna Spencer Markles outlined the procurement process. Doss said staff released an RFP on June 4, received 23 proposals from across North America, interviewed five finalists…
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