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SMUD tests geofencing to target pipeline safety messages; early campaign metrics show increased site engagement
Summary
SMUD described a geofencing program that triggers targeted safety messaging for people in proximity to its gas transmission route. The utility reported campaign metrics showing millions of ad impressions and sizable increases in website engagement and time on site after deployment.
The Sacramento Municipal Utility District on Sept. 9 described a geofencing pilot that delivers targeted safety messaging to devices in proximity to SMUD’s natural gas transmission route. Ryder Couch, who manages regulatory compliance at SMUD, said geofencing sets a virtual perimeter around areas of interest and serves safety messages to devices that enter that zone. “What is geofencing? So geofencing is something where you set up a virtual perimeter around a…
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