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Whiskey Off Road organizers tell Prescott council event drew thousands and generated estimated $4 million impact
Summary
Epic Rides told council the 20th annual Whiskey Off Road brought more than 2,000 registered riders, nearly 6,000 visitors and an estimated $4 million total value to Prescott; organizers also presented social-media and marketing metrics and requested continued city partnership.
Organizers of the Whiskey Off Road presented a year-end report to the Prescott City Council Sept. 9, saying the 20th annual mountain-bike event generated large visitor numbers, paid hotel nights and measurable marketing value for the city. Todd Sadow of Epic Rides said the event drew 2,071 registered riders (1,813 at the start line), represented riders from 38 states and seven countries, and that about 84% of attendees were from outside the immediate area. “We…
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