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Council reviews proposed city-branding contract with Chicago firm Altogether LLC
Summary
Mountlake Terrace staff recommended a $68,920 professional services agreement with Altogether LLC on Sept. 11 to develop a 10–12 month city brand, wayfinding and economic-marketing strategy.
Mountlake Terrace staff presented a recommended professional services agreement on Sept. 11 with Altogether LLC to lead a 10–12 month branding, wayfinding and strategic marketing effort. The contract, not to exceed $68,920, covers discovery, community engagement, brand development, creative wayfinding design and an implementation strategy with performance metrics; staff said the cost fits within the existing general-fund budget.
Why it matters: Council members said they want a stronger regional identity as the city grows around the new light-rail station. Staff said the city’s earlier logos and marketing materials are inconsistent and the new work will align branding with economic development goals.
Presentation and selection: Economic Development…
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