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Whiskey Off Road organizers tell council event drew thousands and an estimated $4 million in economic activity
Summary
Epic Rides reported 2,071 registered riders, broad national reach and estimated the event generated about $4 million in economic impact and $127,000 in taxable receipts for Prescott; councilmembers asked for more standardized economic‑impact data.
Prescott — Organizers of the Whiskey Off Road presented results from the 2025 event to the Prescott City Council on Sept. 9, saying the 20th annual mountain‑bike festival attracted riders from across the U.S. and several countries and generated substantial tourist spending for local businesses.
Todd Sadow of Epic Rides told council that 2,071 people registered for the event, 1,813 started the race and the organization estimates about 5,600 overnight visitors among nearly 6,000 total…
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