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Athletic director outlines revenue, streaming subscriptions and sponsorship gains
Summary
District athletic staff reported fall-season operations: Huddle streaming subscription costs rose unexpectedly, the district is hosting two cross‑country regionals, banner sponsorships and online merchandise sales are growing, and booster and concession efforts are increasing revenues.
Scotty, the district athletics presenter, told the school board that fall sports are near midseason and postseason play is about four weeks away, and he reviewed operations, revenues and new digital services for school athletics.
Scotty said the district will host two cross‑country regionals (to be held in Polk County), noted homecoming, a Hall of Fame game and related events, and said the athletic department has 29 banner sponsors this year. He told the board…
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