Commission approves $40,480 banner contract and Route 66 marketing RFP with added statement of work

Tucumcari — The City Commission on March 27 approved two related marketing actions: awarding a $40,480 contract to SkyRight for centennial banners and approving a recommendation for a marketing RFP with added Route 66 work in the statement of work.

Banner contract: Management recommended SkyRight to supply centennial banners and hardware. A motion to accept management’s recommendation and proceed with the SkyRight contract for $40,480 passed on roll call; commissioners noted the purchase will be paid from promotional (lodgers) tax funds. Commissioner Maribel moved to follow the recommendation; the motion passed.

Route 66 marketing: Commissioners also voted to approve the recommendation of the RFP marketing service with additional language to explicitly include Route 66 in the statement of work. The motion passed on roll call. Commissioners and members of the Lodgers Tax Advisory Board said the visitor center and marketing push were time sensitive because of upcoming tourism activity and the centennial celebration.

Why it matters: The decisions allocate lodgers/promotional tax funds for visitor outreach and place Route 66 promotion into the city’s marketing contract language. Commissioners said timely action was important to get banners produced and marketing efforts in place for the season and centennial events.

Details and next steps: Commissioners requested clearer design direction for banners and advised staff to tell the vendor the work is time sensitive. Staff will finalize contracts and return any final proofs to commissioners as needed.