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Visit Carlsbad reports September dip in hotel performance, cites stronger year-end bookings and major ad campaign gains
Summary
Visit Carlsbad told council members that September results were weaker than a year ago but that bookings for October–December 2025 show growth; the destination’s advertising campaign generated $213 million in incremental revenue for fiscal year 2025 and the organization is pursuing certified-autism destination status.
Visit Carlsbad President and CEO Kim Sidoriac told the City Council that hotel performance in Carlsbad fell in September compared with September 2024 but that on-the-books group bookings point to improvement later in 2025.
Sidoriac said, “We're down, as compared to September 2024, down 11.6% in occupancy, down 4% in average daily rate and down 15% in revenue per available room.” She attributed September’s decline to cancellations of a few groups — one from Canada and another that receives federal grant funding — and…
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