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City hears downtown parking plan update as consultants urge price, enforcement and wayfinding changes
Summary
Consultants and city parking staff told the City Council that managing existing parking, revising pricing and increasing enforcement could recover lost revenue and reduce street congestion; the council heard pilots for license-plate readers and text-to-pay but took no formal vote.
Consultants and city parking staff updated the New Rochelle City Council on a downtown parking management plan on Oct. 21, outlining short-, medium- and long-term steps intended to boost revenue, increase turnover in the business district and reduce curbside congestion.
The presentation, led by Sofia Kyle of NV5 and Gerard (Jerry) Giosa of Level G Associates with remarks from Rebecca Bonacci, New Rochelle’s director of parking, said the municipal system earned nearly $6 million in 2019 before the pandemic and has not recovered to that baseline. Kyle said “parking is a shared resource,” and that the city’s response needs to be “multifaceted” — including construction, regulation and cooperation with private developers.
Why it matters: The consultants said downtown demand exceeds street supply, while underused garages and lenient enforcement are costing the city revenue and contributing to perceived lack of parking on Main Street. The council and staff discussed options intended to encourage motorists to park in garages and free up curbside space for short visits and…
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