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Riverton council favors "Concept A" for America 250 branding; staff to refine as requested

October 21, 2025 | Riverton , Salt Lake County, Utah


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Riverton council favors "Concept A" for America 250 branding; staff to refine as requested
Riverton's city communications staff presented two logo concepts for the upcoming America 250 (semquincentennial) observance and asked the council to select a design for use in 2026 materials.

Staff recommended "Concept A" as the more versatile option for streetlight banners, large signs, email signatures and the city website. Several council members supported Concept A for its readability and adaptability; Council member Hammond preferred Concept C because it contains a stronger educational message spelling out the historical references that the council discussed.

Council member Hammond asked if date markers such as "1776" and "2026" could be added to the top of the Concept A design to capture some of Concept C's explanatory value. Staff said they could produce mock-ups showing that option and that Concept C could still be used in printed materials such as the town-days brochure even if Concept A becomes the primary, citywide mark.

The council indicated general support for Concept A with an instruction to staff to return with refined mock-ups that incorporate the requested elements for final approval.

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