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McKinney introduces SOAR street-outreach ambassadors, provides $10,000 start-up support

5969149 · October 21, 2025
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Summary

City staff and partners introduced the Street Outreach Ambassador Resource (SOAR) program at the Oct. 21 work session; the pilot will deploy five ambassadors in downtown McKinney and use a hotline to coordinate outreach, with Metro Relief as the lead partner and an initial $10,000 community support grant from the city.

McKinney staff on Oct. 21 introduced the Street Outreach Ambassador Resource program, called SOAR, a pilot initiative to expand street outreach and coordinate services for people experiencing homelessness in downtown McKinney.

Charlita Best, Community Services Administrator for Housing & Community Development, told the City Council that the program is a partnership between city departments, the McKinney Homeless Coalition and Metro Relief, a Dallas–Fort Worth nonprofit. Best said the program has begun a soft launch and will move to full implementation next month, with five ambassadors deployed primarily on Mondays, Wednesdays and Thursdays.

"This is an opportunity where someone who is experiencing homelessness or if we see where someone needs help, they can call…

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