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Little Elm tourism staff says Diwali, Tacos & Beats drew regional visitors but revealed operational lessons
Summary
Town tourism staff presented a recap of two recent Little Elm Park events—Diwali at the Beach (Sept. 28) and Tacos & Beats (Oct. 4)—reporting strong resident participation and modest net revenue while noting marketing, scheduling and infrastructure lessons for future festivals.
Drew Bailey, a tourism presenter for the Town of Little Elm, summarized two fall festivals held at Little Elm Park and reported attendance, hotel use, financials and operational takeaways.
Bailey said Diwali at the Beach on Sept. 28, 2025 drew about 6,868 attendees and that 1,125 Little Elm residents attended this year versus 819 in a prior year. "It was very well organized and planned," Bailey said, and the town required fencing and bag checks for the first time because of the crowd size. He told council the town posted event guidance on social media and in an email blast and coordinated with the fire department about fireworks and parking.
The presentation said the festival produced a net gain of about $163 for the town after staffing, cleanup and other…
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