Fisher Cats GM highlights family programming, ticket affordability and venue plans to Manchester committee

Taylor Fisher, general manager of the New Hampshire Fisher Cats, appeared before the Manchester Board of Mayor & Aldermen’s special committee on baseball and the civic center to outline promotions, community programs and efforts to expand events at Delta Dental Stadium.

The appearance focused on outreach to families and schools, ticket affordability and corporate partnership opportunities meant to increase use of the stadium beyond the team’s home games. Fisher said the organization is planning long-term changes and pitched several near-term initiatives, including large fireworks nights and youth-oriented promotions.

Fisher, who told the committee he has been in the job eight months, said the club is emphasizing affordable family entertainment and school partnerships. “If a child reads five books, they get two free tickets to a game,” Fisher said, describing the club’s reading-challenge promotion that partners with area schools. He said ticket prices can be “as low as $9 a ticket” and that suite tickets top out around $37.

He described other school and community programs such as STEM Day, where local STEM organizations and companies bring demonstrations to the concourse so students can “learn STEM a different way, while watching a baseball game.” Fisher said the team partners with schools across Manchester, New Hampshire and parts of northern Massachusetts to run those promotions.

The committee asked about corporate involvement and stadium use. Fisher said businesses can sponsor on-field giveaways, buy blocks of tickets or book hospitality and suites for company outings. He described the team’s broader ownership structure — Diamond Baseball Holdings — as providing leverage to attract regional or touring events by packaging multiple venues across its portfolio. “We have a VP of special events at corporate… to work with every team in the portfolio to try and bring in regional things or traveling acts,” he said, and added that the corporate structure allows the team to pursue events the club could not secure on its own.

Fisher also previewed several calendar items and larger one-off events without offering full details. He highlighted a July 3 fireworks show as a likely draw and said the team was home through Thursday before an all-star break. When asked about future entertainment beyond baseball, Fisher said only, “I hope you all are free in October,” and that the club is exploring concerts and other uses of the stadium.

Committee members welcomed the outreach. One alderman thanked Fisher for family events and asked how businesses could participate; Fisher provided a contact email (tfisher@nhfishercats.com) and said businesses could reach the club through info@nhfishercats.com as well as direct contact with him.

No formal committee actions, votes or directives were taken on the programs Fisher described. The meeting concluded shortly after Fisher’s remarks.