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Sanford tourism director reports 40,000 visits to Lee County Athletic Park in six weeks; TDA to target sports visitors
Summary
Sanford Tourism Development Authority staff reported that roughly 40,000 visits were recorded at the Lee County Athletic Park over the previous six weeks. The TDA is using location analytics and targeted marketing to convert tournament visitors into overnight stays and local spending.
Sanford Tourism Development Authority staff presented data Oct. 20 showing early visitor demand at the Lee County Athletic Park and described marketing steps to convert tournament traffic into overnight stays and local spending.
The presenter, identified by commissioners as Wendy from the TDA, said the TDA has used a location-analytics product to measure visits and to map visitor paths to and from the park; she…
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