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Simsbury Community Media urges donations as subscription revenue declines
Summary
A recorded Simsbury Community Media message played at the event said the nonprofit’s funding model—based on television subscriptions—has been weakened by viewers switching to internet-only services and asked for donations to sustain operations and local programming.
Simsbury Community Media (SCM) played a recorded fundraising message during the program at the Simsbury Public Library, saying the nonprofit needs donations to continue local programming and to preserve local recordings of government meetings and school events.
The recording said SCM’s "funding structure is based on television subscriptions" and added, "it's no secret people have been cutting the cord" to internet-only subscriptions, which has reduced revenue even though "all our programming is freely available online." The recording repeated the plea "We need your support" and asked listeners to visit SCM’s website or scan a QR code to donate.
SCM framed donations as a means to ensure the organization "remains open, continues to educate our youth and keeps our community informed" and to preserve local programming and archives. The recorded message concluded by saying contributions help ensure SCM “continues to thrive for generations to come.”
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