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Alpharetta staff hear AlphaLoop Foundation update; revised MOU to be drafted
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Summary
City staff and council received an AlphaLoop Foundation update covering fundraising, public art, outreach events and planned wayfinding signage; staff said a revised memorandum of understanding between the city and the foundation will be brought to council for review.
Alpharetta City Council heard a work-session briefing on Oct. 20 from the AlphaLoop Foundation on the nonprofit’s recent activity and plans to expand and promote the AlphaLoop, a city trail and amenity network.
Director Rogers, who presented the update, said the foundation has raised $209,000 in cash and about $65,000 in in-kind donations so far, and that 6.7 miles of AlphaLoop have been completed with another 4.7 miles in various stages of design or construction. "This is the group that is helping us build a more connected and vibrant Alpharetta by enhancing the AlphaLoop," Rogers said.
The foundation’s activities highlighted in the briefing included installation of public art (three bridge murals planned, two in place), volunteer and donor cultivation, outreach at seven farmers markets and several community events, and an upcoming lights-on-the-loop activation planned as a multiweekend holiday event. Rogers said the group is increasing accessibility through seating, additional access points and new wayfinding signage; he said wayfinding signs should be installed in the next two to three weeks and a kiosk will be placed on Brook Street.
Rogers also told council the AlphaLoop Foundation was formed four years ago as a 501(c)(3) and currently operates under a memorandum of understanding (MOU) with the city that includes a city match provision of dollar-for-dollar support up to $2 million. He said staff will bring a revised MOU to council in the coming weeks for review and asked council members to share any suggestions for the revised agreement.
Council members praised the foundation’s volunteer work and programming. Councilman Durito thanked foundation members for their efforts, and Councilwoman Mitchell emphasized nighttime lighting and other safety considerations near widely used crossings. Rogers noted the foundation helped secure a parking solution at the Northwinds development to improve access to the Lakeview segment of the trail.
There was no vote on the item; the presentation was informational and staff said they will return with a revised MOU for council action. Rogers invited council to provide input on the draft before it is finalized.
Details provided by the foundation during the presentation include cash donations of $209,000, in-kind donations of $65,000, 6.7 completed miles of AlphaLoop and 4.7 miles in design or construction. The foundation’s planned lights-on-the-loop activation will run across three weekends with themed weekends described by Rogers as: the first weekend (the 5th–6th) described as winter health and wellness, the second weekend (the 12th–13th) as a holiday music showcase, and a December pet-friendly weekend.

