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Visitor numbers down, downtown businesses report fewer customers; county and partners weigh parking and reservation changes

5911407 · September 9, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Visitor Center and Chamber representatives told supervisors that county visitation is down this year amid fires, smoke and changes in travel patterns; board and partners described shifts toward day‑trippers, reservation policy impacts and an upcoming October meeting with the National Park Service on reservations.

Representatives of the Mariposa Visitor Center, the Chamber of Commerce and the tourism board told the board on Sept. 9 that visitation numbers are down compared with recent years and local businesses in downtown Mariposa are reporting noticeably fewer customers.

Jacob Holly of the Visitor Center said visitation has fallen steadily since the start of the year and attributed part of the decline to wildfire smoke…

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