Members of the Barrington booster organization asked the School Committee Tuesday to revise district policy to allow limited sponsorship advertising on two proposed video scoreboards at Victory Field and another field, saying sponsorship revenue would cover installation costs and support student learning opportunities.
Tiara, speaking on behalf of the boosters, said the proposal would install two new video scoreboards and launch a curriculum partnership with DATronix that the boosters described as a CTE‑aligned program offering hands‑on media and production instruction and a certificate pathway for students.
"We respectfully request a policy change to permit limited sponsorship advertising on school property," Tiara said. The boosters detailed a sponsorship model with "anchor" sponsors committing five years and smaller secondary sponsors on one‑ to three‑year terms. They said sponsorship revenue would be directed to the boosters after installation and used to support high school and middle school athletics and related curricular opportunities.
The boosters told the committee the displays would be primarily static during game play, with sponsor panels approximately 2.5 by 3 feet and an option the boosters described as a larger bottom panel for one scoreboard; presenters said the largest external panel (25 feet) would not be pursued and that the preferred placement was on a building face. The presentation asserted similar static sponsorship boards exist in other regional districts.
The boosters highlighted educational uses: a classroom offered by DATronix, teacher‑guided lesson plans, interactive simulations and credit‑bearing or certificate opportunities aligned with programs such as Future Business Leaders of America and the school's Sunrise TV program. The boosters said local educators, including John West and athletic director George Mann, had expressed enthusiasm for the academic components.
Committee members asked about sponsor oversight and revenues. One committee member described themselves as "a hard no on advertisements on school buildings" and did not support the change. Presenters replied they would immediately launch a targeted sponsorship campaign and that, based on models elsewhere, sponsorships could fully fund the installation "with no cost to the taxpayers."
No policy change or vote was taken. The boosters requested the committee consider revising the district's existing advertising/sponsorship policy to permit limited, static sponsor panels on the proposed video scoreboards; the matter will return for further review if the committee requests additional information.