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Visit Ukiah presents tourism growth strategy and Lake Mendocino destination plan to council
Summary
Greater Ukiah Business & Tourism Alliance reported rising visitor metrics, partnerships with Visit California and the U.S. Army Corps of Engineers, and plans for a Lake Mendocino Destination Park with phase‑1 construction targeted for late fall/winter.
The Greater Ukiah Business & Tourism Alliance (Visit Ukiah) briefed the council on Sept. 3 about marketing metrics, partnership activities and an early site plan for a Lake Mendocino destination project.
Katrina Kessen, executive director of the Greater Ukiah Business & Tourism Alliance, told the council that Visit Ukiah is leaning on digital marketing and partnerships to grow visitor interest and capture TOT revenue to reinvest in local services. "Travel spending in 2024 reached $157,300,000,000 statewide," Kessen said, citing Visit California figures, and she noted that Ukiah’s transient occupancy tax has doubled since 2009 and now generates "over…
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