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Two rival redevelopment proposals for 4000 W. Brown Deer Road: mixed‑use building vs. adaptive reuse and public market square
Summary
Two competing redevelopment teams presented proposals for the village‑owned property at 4000 W. Brown Deer Road: one proposes demolishing the bank building for a five‑story mixed‑use development with apartments and retail; the other proposes adaptive reuse into self‑storage and the creation of a village market square.
Two development teams presented competing concepts Tuesday for the village‑owned property at 4000 West Brown Deer Road: a mixed‑use plan that would replace the existing bank building with a five‑story apartment and retail project, and a reuse plan that would convert the existing structure to class‑A self‑storage and create a village market square.
The board had previously authorized solicitation of redevelopment concepts for the site near the Riverside Landing/Target project. Nate (village staff) introduced the presentations and said both proposers provided site plans, renderings and financial analyses from the village’s adviser at Baird; financial requests and negotiation details were discussed in closed session…
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