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City extends 'shop local' incentives: $25,000 bonus for Taste of Summer, $65,000 resort pilot approved
Summary
Council approved a $25,000 gift‑card bonus tied to Taste of Summer restaurant promotions and separately authorized a $65,000 pilot to distribute shop‑local gift cards via local resorts to stimulate midweek shoulder‑season bookings.
The Rancho Mirage City Council on July 17 approved two economic‑development incentives using the city’s shop‑local gift‑card program: a $25,000 bonus to support Taste of Summer restaurant promotions and a $65,000 pilot to distribute shop‑local gift cards through city resorts to stimulate midweek bookings in the September 2025 shoulder season.
Gabe Cotting, director of marketing, summarized the shop‑local program history and outcomes: a 50%…
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