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Council approves JW Glover Memorial Park naming-rights policy with flexibility on pricing and term
Summary
The Town of Nashville approved a naming-rights policy for JW Glover Memorial Park to solicit sponsorships and naming opportunities for park amenities; council asked staff to use 'suggested' pricing, consider removing one-year options for major new amenities, and allow staff some discretion on approvals below an established threshold.
The Town of Nashville approved a JW Glover Memorial Park naming-rights policy and directed staff to proceed with offering naming opportunities for park amenities while incorporating council suggestions on pricing, term options and approval authority.
Staff presented three documents: a naming-rights policy, a sample naming-rights agreement and a pricing list of naming opportunities. Staff noted banners would be handled under a separate sponsorship program. The policy presented suggested both one-year and five-year terms for naming opportunities; council members urged adjustments for high-profile, newly built amenities.…
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