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Sunrise course posts year‑to‑date gains but manager urges pricing, volume changes to meet season goals
Summary
Madison’s golf operator reported revenue and rounds up year‑to‑date versus last season but said the course is still below his 18,000‑round goal; he proposed modest weekend rate increases and pre‑season pass incentives to capture out‑of‑town play.
Roger (golf manager) told the Parks board that despite turf challenges and a late‑season decline, the golf course is ahead of last year’s revenue by about $14,000 year‑to‑date and that August produced several additional receipts.
Why this matters: the golf course is a revenue source for the parks enterprise and changes to fees or marketing affect both local players and out‑of‑town visitors who comprise a sizable share of weekend play.
Roger said rounds have begun…
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