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Sunrise course posts year‑to‑date gains but manager urges pricing, volume changes to meet season goals
Summary
Madison’s golf operator reported revenue and rounds up year‑to‑date versus last season but said the course is still below his 18,000‑round goal; he proposed modest weekend rate increases and pre‑season pass incentives to capture out‑of‑town play.
Roger (golf manager) told the Parks board that despite turf challenges and a late‑season decline, the golf course is ahead of last year’s revenue by about $14,000 year‑to‑date and that August produced several additional receipts.
Why this matters: the golf course is a revenue source for the parks enterprise and changes to fees or marketing affect both local players and out‑of‑town visitors who comprise a sizable share of weekend play.
Roger said rounds have begun to decline for the fall but reported that year‑to‑date rounds remain below his target. “I was wanting to do 18,000 rounds. We're sitting just under 12 5 right now,” he said, noting that play typically softens after Labor Day and again at daylight‑saving changes. He told the board he expects weekend out‑of‑town players, who pay higher rates in larger markets, can help cover local operating costs and allow lower local season‑pass pricing.
On pricing, the manager proposed a targeted increase in weekend daily fees — suggesting a modest bump while leaving senior and junior rates unchanged — and recommended preselling season passes with a limited advance window to make early purchases attractive. He said online reservations and new outing receipts show there is market demand for higher weekend rates but that any change should be phased and discussed with the golf board.
The manager described upcoming events (a fundraising scramble and several local outings, including a first‑time fundraiser by the Freedom Center and girls’ sectional tournaments) and noted the course received additional checks in early September that will increase the year‑to‑date revenue figures.
No formal rate changes or approvals were made. The Parks board tabled further discussion for the golf board and asked the golf manager to return with modeled revenue impacts for proposed fee increases and a plan for presold passes.
