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Swain County TDA presents tourism data, $2.25M budget and projects including light show expansion
Summary
Sarah Conley, executive director of the Swain County Tourism Development Authority, briefed commissioners on 2024 visitation and the TDA—s 2025—26 budget of $2,250,000. The presentation outlined marketing priorities, contributions to local attractions, and plans to expand the Smoky Mountain Light Show Spectacular.
Sarah Conley, executive director of the Swain County Tourism Development Authority, presented the TDA—s annual overview and the proposed 2025—26 TDA budget of $2,250,000, a roughly 6% increase from the prior year.
Conley said the TDA—s work focuses on marketing to attract overnight visitors, supporting attractions and events, and managing county-owned tourism properties including the Swain County Visitor Center & Heritage Museum, the Appalachian Rivers Aquarium and the Fly Fishing Museum of the Southern Appalachians.
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