Diamond Baseball pitches long-term partnership, seeks lease extension for Dickey-Stephens Park

Henry Shepherd, mergers-and-acquisitions and facilities lead for Diamond Baseball Holdings, told the North Little Rock City Council on the night of the meeting that his company is negotiating a long-term lease extension for the Arkansas Travelers and Dickey-Stephens Park and wants to expand the ballpark’s use beyond baseball. "We want to provide the best food and beverage experience in minor league baseball," Shepherd said, adding the company is focused on ticketing, sponsorship activation and "activating this ballpark every single day in any manner we can." Shepherd described plans for concerts, holiday festivals and other nonbaseball events and said the team and ownership view the venue as a public-private partnership with the city.

Why it matters: Shepherd said the Travelers and the ballpark contribute…