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District communications specialist outlines social media, multilingual outreach and customer-service push
Summary
Warren Township’s communications staff summarized a plan to expand video reels, targeted outreach to "hesitant" families and a WTHS Español presence, and said weekly emails are now sent directly to students as well as parents to broaden access to key information.
Warren Township High School District 121’s communications specialist on May 13 briefed the Board on an updated communications plan that emphasizes short video content, targeted outreach to less‑engaged families and more accessible multilingual communications.
Candy, the district communications specialist, described efforts to expand short social videos and "reels" to reach students and said the district’s Instagram audience includes many students while Facebook skews older. She identified a priority audience she labeled "hesitant families" — community members who want to be engaged but face barriers such as language or unfamiliarity with district processes — and said the district created a WTHS Español social page to provide targeted Spanish-language content.
"We're trying to make sure our information is accessible to all of our families," Candy said, and noted a recent feature in the regional ROE newsletter that highlighted the district’s CTE program and other initiatives.
Candy described pilot tactics the district has already used: sharing weekly emails directly with students as well as parents so students can forward items to caregivers, collaborating with translators for Spanish materials, and collecting data on follower demographics. She said future work will include more community outreach through the township and chamber of commerce, a short staff directory with head shots for easier identification at events and improved website navigation for non‑English users.
Board members praised the outreach, asked that Spanish-language content remain integrated rather than siloed, and suggested using YouTube and other platforms to reach larger student and alumni audiences. Candy said she will continue to refine tactics, expand follower engagement, and work with district hiring to align staffing capacity with multilingual outreach needs.
