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Convention & Visitors Bureau highlights midweek promotion, major events and visitor metrics
Summary
The county CVB reported on summer marketing efforts including a state co-op shoot, a content reel with 17,000 views, support to keep Black Cat Book Con in the county, Balloonfest attendance near 10,000, and growth in social and newsletter reach; staff said they are developing in-house visitor guides for 2026.
The Medina County Convention & Visitors Bureau updated commissioners Aug. 12 on summer marketing, event support and outreach work that staff said boosted the county’s tourism visibility and generated new partnerships.
Why it matters: CVB efforts aim to attract midweek and group travel that generates hotel stays and restaurant visits. Officials said content and partnership work helped retain a large event in the county and supported regional visitor traffic.
Jody Robbins, CVB director, said a two-day content shoot…
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